Best of the Coachella Parties: Ideas for Activities, Drinks, Decor, and Branding!

Goldenvoice’s Coachella Valley Music and Arts festival is bigger than ever this year: Goldenvoice added 20 acres to the festival grounds in Indio and bumped daily capacity from 99,000 to 125,000 people. With that many people in town for the festival—plus an additional throng just in town for the parties—brands continue to capitalize.

On the festival’s buzzier first of two consecutive weekends, held from April 14 through 16, a slate of new and returning brands took over the desert landscape to host unofficial Coachella parties from Indio to Palm Springs, 30 miles away. Here are some of the most steal-worthy ideas for decor, drinks, activities, and more.

Levi’s Presents Neon Carnival

The late-night Neon Carnival returned to a regional airport in Thermal, California, on April 15 for the eighth consecutive year. Conceived by event producer Brent Bolthouse, the carnival brought new games and amusement-park rides. Tinder paired guests with a match for a bumper-car ride.

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Photo: Michael Bezjian/WireImage

Levi’s Presents Neon Carnival

The event included its signature Ferris wheel as well as an enormous checkered dance floor. Photo: Jonathan Leibson/WireImage

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Levi’s Presents Neon Carnival

Tequila Don Julio poured specialty drinks from inside an Airstream.

Photo: Jonathan Leibson/WireImage

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Jeremy Scott and Moschino Party

Jeremy Scott’s Moschino party, produced by XA, had a colorful, kitschy, larger-than-life Candy Crush theme this year. Guests slid into a ball pit that was made of lucite and lit from the bottom in neon.

Photo: Joe Schildhorn/BFA.com

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Jeremy Scott and Moschino Party

The venue’s central lagoon featured a custom marquee surrounded on all sides by large-scale candies that appeared to float above.

Photo: Sam Deitch/BFA.com

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Jeremy Scott and Moschino Party

An oversize Absolut Lite-Brite-style installation allowed guests to interact by placing pieces into different slots to create their own patterns and art. The green palette was a nod to Absolut’s lime flavor.

Photo: Sam Deitch/BFA.com

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Victoria’s Secret Angel Escape

A gondola emblazoned with both the brand’s name and the event’s hashtag provided boat rides for guests around a lake.

Photo: Stefanie Keenan/Getty Images for Victoria’s Secret

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Revolve Festival

At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.

Photo: John Sciulli/Getty Images for Moet

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Revolve Festival

Decor in a graphic pinwheel-like motif surrounded the stage.

Photo: Sam Deitch/BFA.com

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PopSugar Cabana Club

Cotton candy topped champagne cocktails during the Council of Fashion Designers of America brunch as part of the PopSugar Cabana Club at the Colony Palms Hotel, produced by AgenC.

Photo: Michael Kovac/Getty Images for PopSugar

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PopSugar Cabana Club

Sugarfina created a D.I.Y. candy bar cart decked with succulents, hanging terrariums, and palm fronds.

Photo: Alesandra Dubin/BizBash

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PopSugar Cabana Club

Branded cornhole games decked the lawn at the PopSugar event.

Photo: Alesandra Dubin/BizBash

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Katy Perry Footwear Easter Sunday Recovery Brunch

At the Katy Perry Footwear Easter Sunday Recovery Brunch, produced by the H.Wood Group, a graphic doughnut wall nodded to the pastel colors of the holiday.

Photo: Rony Alwin

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Ciroc Summer Take Over

At the Ciroc Summer Take Over at the Hard Rock Hotel, decor included bottles displayed next to vintage objects, vinyl records, and florals.

Photo: Michael Kovac/WireImage

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#WeedmapsOasis

Cannabis tech and media company Weedmaps hosted a weekendlong event that included eye-catching geodesic domes and a greenhouse. Tony Schubert of Event Eleven designed and produced the event.

Photo: Matteo Prandoni/BFA.com

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Source: http://www.bizbash.com

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